ABOUT Me
With a career spanning over 15 years in marketing, I bring specialized expertise in Social Media, AI, and the cutting-edge Web3 domain.
Having worked with top-tier companies such as Liquid Death, Skin Laundry, Access Tech, The Heal App, Muscle Laboratories, and Tastemade,
I have honed my 360 full-stack marketing skills to forge disruptive campaigns and partnerships. My strengths span brand development, team leadership, social strategy, and data analytics.
Previous Work
Web3 Marketing Strategist
CMO, Co-Founder
Social Media Manager
Social Media Manager
The GCMG Agency
Account Manager
Brand Strategy
Social Media Manager
Brand Strategist
CMO, Co-Founder
Skills
Branding Strategy
Social Media Management
Content Strategy
Content Visualization & Execution
People Management
Influencer Relationship Building
Community Growth Management
Project and Event Management
SMM Analytics
Web3 Strategy
Education
Pepperdine Business School
MBA, Marketing Management
Brands
Brand Redesign
Goal: Redesign social appearance and create an online identity
- Successfully revitalized the company’s social identity.
- Innovatively overhauled the aesthetic of the Instagram grid.
- Formulated a result-oriented marketing strategy, anchored by proven, effective pillars.
Web3 Marketing & Strategy
Goal: Spearhead the Liquid Death Web3 leg
- Amplified Twitter and Instagram engagement, achieving a substantial 300% growth.
- Forged valuable collaborations with LiveNation and Festival Pass, enhancing benefits for holders.
- Partnered with Amazon to devise a novel loyalty program intertwining AWS and Liquid Death.
- Host an engaging weekly Twitter show, consistently attracting 1,000-1,500 listeners.
- Create engaging content on social channels.
Brand
Identity
Goal: Increase community engagement and Brand recognition
- Created custom content for Twitter and TikTok, including shareable educational videos
- Collaborated with projects with Twitter Spaces and Discord AMAs
- Launched a project highlights program that promoted visibility
- Collaborated with influencers and KOLs to augment brand exposure.
Goal: Devise a comprehensive go-to-market strategy
- Established and provided training for a proficient social media team.
- Cooperated with fitness influencers to generate user-generated content (UGC).
- Employed keyword search techniques to create captivating SEO-optimized content.
- Crafted compelling copy for all facets of the app.
Startup
Marketing
Strategy
Tastemade
Consulting & Advising
Goal: Supervise the marketing team and strategies, refining efficiencies and processes
- Conducted collaborative meetings with creative and social teams.
- Integrated AI tools to optimize workflow efficiencies.
- Collaborated with creators to enrich the app with high-quality content.
Engineered the grand tapestry for NEARCON, a watershed expo in the Web3 domain. Curated an immersive experience that magnetized 3,000 global attendees, transforming a fledgling concept into a can’t-miss event in the industry calendar.
Co-Founded a pioneering wellness venture that rewrote the script on health and lifestyle. Masterminded end-to-end strategies, captivating high-profile endorsements from industry titans like Lebron James, ASAP Ferg, and The Kardashians, culminating in a staggering $3 million revenue in the inaugural year.
Orchestrated the Brand Persona and Market Entry Blueprint for OP3N, an avant-garde AI startup. Our laser-focused strategy segmented niche audiences, delivering highly customized ad campaigns that turned algorithms into advocates.
People
Spearheaded the GQ Magazine shoot for Conor McGregor, meticulously harmonizing logistics, timelines, and human capital across a three-day cinematic odyssey. Orchestrated a carousel of five distinct locations and seamlessly integrated the contributions of 12 partnering companies, culminating in a visual masterpiece that raised the bar for lifestyle editorial content.
Projects
I breathe life into businesses by sculpting a brand identity that’s lucid, compelling, and a true mirror of their essence.
I navigate teams and projects on an intricate voyage through the social media sea, charting a course to enhance engagement and amass a legion of followers.
A maestro of marketing, I guide brands through the mesmerizing nebula of Social and Web3 galaxies, igniting a trail of impressions and forging alliances with AI.
